For parties and campaigns
Test it before it meets a voter.
Put a policy, a line or a whole conference speech in front of a population and find out where it breaks.
- Policy iteration
- Message testing
- Attack-line war-gamingWhat they'll hit you with, and how it lands on your voters
- Trade-off testingForced choice between two things your coalition both wants
- Speech and slogan testing
- Fundraising appeal testing
- Ad pre-testing
- Message durabilityDoes it survive a week of argument, not just first contact
- Selectorate testingMembers and affiliates, who pick your leader, modelled separately